Wisdom in Wealth, Warmth in Life
Founded in 2005, Noah Holdings is a comprehensive wealth management and asset management group serving global Chinese families. With over 20 years of operations, we cover major financial centers including China, Hong Kong, Singapore, and the US, building a unified global service system.
Connecting Global Excellence in Asset Management, Managing Wealth for Chinese Families
Providing professional, long-term, and trustworthy wealth management services to wealthy Chinese families and socially responsible institutions worldwide.
Becoming the Trusted Long-term Wealth Partner for Global Chinese Families
With long-termism as our foundational principle, we build stable, transparent, and sustainable wealth systems to accompany families through changing times.
Safeguarding Long-term Wealth Security with Professionalism and Judgment
- Achieving care through professionalism
- Striving relentlessly, being a friend of time
- Customer-centric, survival as bottom line
- Judgment is wealth protection
True wealth management is about overall optimization, not optimal every step.
Founder's Message
Jingbo Wang
Co-founder · Chairwoman
"The essence of wealth management is to build order amid change."
Since founding Noah in 2005, we have continuously driven the wealth management industry toward independence, transparency and institutionalization. Wealth is not only about scale, but also about structure, responsibility and intergenerational continuity.
Independence and compliance are the foundation of long-term trust; structure and judgment are the ability to navigate cycles.
Trust is born from reunion.
Zhe Yin
Co-founder · CEO
"True wealth management is not about chasing market highs, but about building structures of certainty amid uncertainty."
Returns are the outcome; structure is the premise. Facing multi-cycle overlaps and structural risks, asset allocation should prioritize risk boundaries, probabilistic discipline and portfolio resilience.
Centered on portfolios and viewed through the lifecycle lens, building cross-regional, cross-asset, cross-generational solutions.
A truly successful asset allocation allows clients to sleep soundly in any market environment.
Noah has pioneered many "firsts" in China's wealth management industry. These achievements represent not only scale, but also industry exploration and long-term trust.
Cumulative asset allocation for clients since IPO (publicly disclosed data)
First independent wealth manager listed on NYSE
Listed on NYSE in 2010, pioneering overseas listing for Chinese independent wealth managers.
First Chinese independent wealth manager with dual-primary listing on NYSE and HKEX
Completed dual-primary listing on HKEX in 2022, becoming the only one in the industry.
Pioneered "Wealth Management + Asset Management" dual-drive model
Built platform synergy network across ARK, Olive, Glory, and Zhengxing.
Received China's first fund distribution license (License No. 001)
Noah Zhengxing Fund Distribution Co., Ltd. is one of the first independent fund distributors approved by CSRC.
GF Asset is a leading PE FoF in China's market-oriented private equity industry
Deeply involved in global tech innovation frontiers, covering US, Singapore, Europe, Japan and other markets.
Strategic shareholders include globally renowned asset management institutions (Fidelity, BlackRock, etc.), featuring a diversified and professional shareholder structure.
We have earned both market recognition and professional endorsements from the global industry.
Global Presence & License Network
Securities Trading
Asset Management
Insurance Brokerage
Trust Services
Fund Distribution
Wealth Management Consulting
